Updating the trademark glossary
Definitions of distinctiveness and genericness were rewritten to match current guidance in the main markets.
How the IP Insurance Blog team drafts, checks and publishes articles on intellectual property risk and cover.
Each post passes through the same desk: a brief, a legal check and a plain language edit. Nothing goes live until the named reviewer signs off.
The editor records the question the article answers, the reader it serves and the sources to be consulted.
The writer produces a draft with headings that match the questions readers ask most often.
A reviewer checks each statement about coverage, exclusions and case law before publication.
The post goes live with its review date recorded, and the source file is stored for audit.
Definitions of distinctiveness and genericness were rewritten to match current guidance in the main markets.
Each article now carries a review date so that outdated law is flagged before readers encounter it.
Readers and clients can flag an error or suggest a topic. Every submission is logged and answered by the editorial desk.
The checklist caught a missing jurisdiction note before a client saw it. That single fix saved a week of corrections.
Senior Editor, IP Insurance Blog